Cassia

Regional Director of Sales and Marketing Senior Living

Cassia - Edina, MN - Full Time

If you are an experienced Director of Sales and Marketing with person-centered sales training experience, please take a look at this exciting opportunity! 

Cassia is hiring a dynamic, resident-centric Regional Director of Sales and Marketing Senior Living to join our team. In this role, you will ensure senior living communities in Iowa and Minnesota achieve occupancy targets and provide person-centered sales training throughout Cassia. 

At Cassia, we’ll support you with the latest marketing tools, advanced sales training, and a highly supportive home office team.  All this combined with the strength of high caliber co-workers who share your passion, your energy and your commitment to our mission - Foster fullness of life for older adults in the spirit of Christ’s love. Join us and start doing your life’s best work at Cassia.

Summary of Duties:

The Regional Director of Sales and Marketing position provides oversight and direction for the sales & marketing functions of a region of communities assigned within the Cassia portfolio. This position must have the ability to influence, lead, and coach Sales Directors to successful occupancy and revenue results. The Regional Director of Sales and Marketing must possess excellent time management skills as well as be self-directed, resourceful, and have the ability to translate marketing data into actionable tactics with a return on investment.  Depending on the assigned region this position may require regular travel.

This position is based in Edina, Minnesota. Must be willing to travel a minimum of 60% of the time. Company car provided. 

Regional Director of Sales and Marketing Senior Living Responsibilities: 

  • Lead, motivate, and coach Sales Directors to achieve sales goals. Drive accountability at a territory level.
  • Work closely with Sales Directors to analyze and interpret sales and marketing data in order to develop strategies within the approved marketing budget to drive successful results and a return on investment.
  • Provide Housing Directors with ongoing support and coaching to create a collaborative and supportive environment for the sales directors.
  • Collaborate with operations, clinical and financial team members to achieve occupancy targets.
  • Interact and cooperate with development partners, investors, and all company employees.
  • Recruit, interview and hire top sales talent.
  • Lead sales team through the ever-changing healthcare landscape.
  • Work with Sales Directors to develop and implement comprehensive strategic marketing plan to include the following: social media, referral source development, community outreach, internal marketing, advertising, public relations, events and reputation management.
  • Coordinate the development of marketing materials from start to finish with the Cassia creative team.
  • Develop a clear and persuasive communication message and marketing tactics based on Cassia’s brand and the community brand. 
  • Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect’s stage of readiness in order to help the Sales Directors advance prospect sales.  
  • Work with the Director of Communications Content Marketing Manager to create public relations strategies and positive relationships with the local media.
  • Perform additional tasks as needed. 

Regional Director of Sales and Marketing Senior Living Requirements:

  • Bachelor’s degree in business, marketing, health care management or related field.  
  • 5+ years of successful sales and/or sales management experience required; senior living experience required. 
  • 3+ years in sales leadership required.
  • Experience leading sales teams across various markets and/or territories preferred.
  • Must be willing to travel a minimum of 60% of the time.

Benefits:

  • Competitive wages with credit for experience
  • Paid Time Off (PTO)
  • 403(b) with employer match
  • Healthcare, dental, health savings, vision, life, disability, & flex spending options for Full-Time employees
  • Employer paid Basic Life Insurance for Full-Time Employees 
  • Employee Discount Program
  • Longevity Recognition, Paid Volunteer Time, and Mentorship Programs
  • Collaborative and Inclusive Work Culture
  • Employee Assistance Program with free confidential counseling/coaching for self and family members 

About Us:

Cassia is located in the central metro in Edina. Cassia is a faith-based, nonprofit organization with over 200 years of experience caring for those in need. Our Mission is to foster fullness of life for older adults in the spirit of Christ’s love. We take pride in providing compassionate care for our residents by embracing our eight values and service standards: Compassion, Integrity, Excellence, Innovation, Stewardship, Unity, Respect and Collaboration.

At Cassia, you will be empowered to foster fullness of life for those we serve. Cassia will support your career goals and celebrate your passions. If you are seeking a career experience where you will have fun, be challenged, and recognized for your individuality, Cassia is the answer.

I AM Cassia... Are You?

Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.

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